Disneyland Resort has announced plans to resume sales of its popular Magic Key annual passes later this year. This news comes as the Anaheim theme park gears up for the launch of Tiana’s Bayou Adventure and its upcoming 70th anniversary celebration. However, the update also comes alongside price increases for all levels of Magic Key passes.
Upcoming Sales Window
While an exact date hasn’t been set, Disneyland has confirmed to the OC Register that Magic Key passes will be available for purchase again in the near future. The park advises fans to keep an eye on official Disneyland Magic Key social media channels for the specific on-sale date announcement.
Recent Sales History
Magic Key sales have been on a rollercoaster ride since their inception. Most recently, new pass sales saw the following timeline:
- Last available for purchase in March 2024
- Sales paused in June 2024
- Renewals remain available for existing pass holders
New Pricing Structure
Coinciding with this announcement, Disneyland has implemented price increases for all Magic Key tiers:
- Inspire Pass: $1,749 (6% increase)
- Believe Pass: $1,374 (10% increase)
- Enchant Pass: $974 (14.7% increase)
- Imagine Pass: $599 (20% increase)
Magic Key Program Evolution
The Magic Key program, introduced in August 2021, replaced Disneyland’s long-standing annual pass system. Since its launch, the program has seen periodic pauses and restarts in sales, with lower-tier passes often selling out quickly.
Special Offer for Keyholders
As a bonus for current Magic Key holders, Disneyland is offering a 50% discount on the Lightning Lane Multi Pass between January 6 and January 31, 2025. This line-cutting service recently saw its own price increase to $32. The regular discount will increase to 25%, starting today.
Looking Ahead
The return of Magic Key sales signals Disneyland’s confidence in managing park capacity while meeting guest demand. As the resort prepares for exciting new attractions and celebrations, the Magic Key program continues to evolve, offering loyal fans a way to maximize their Disney experience throughout the year.
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